About Mike Martin
Mike Martin is a UK entrepreneur, author, sales strategist, local SEO expert and software founder who has spent more than 20 years building businesses, creating software and developing practical ways to sell and grow.
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11
Business books published
$15M+
In webinar sales
20+
Years in sales & business
6
Businesses founded & run
The story
Mike built lead-generation software long before he could sell it. Months of paid advertising produced almost nothing. The first time he stood up and explained the product properly — live, to an audience, in a presentation he wrote himself — it generated $16,000 in recurring revenue.
Nothing about the product had changed. The explanation had. That single realisation is behind everything on this site.
Since then Mike has written and delivered sales presentations for his own products and for other people's. Presentations he has written or delivered have gone on to generate more than $15M in webinar sales.
The method is unglamorous: build the presentation, watch where people disengage, fix that section, run it again. Teach first, sell second, and never ask for the sale before the audience understands what they are buying.
Mike founded More Leads Local, an SEO agency working with local businesses on visibility and lead generation. The agency is where theory meets real budgets and phones that either ring or do not.
The software came out of that work. GBPly — formerly GBP Optimizer — exists because local businesses kept setting up a Google Business Profile perfectly once and then abandoning it. 3local came from the same place, as did Magic Page Plugin, Lead Simplify and Local Content Engine before Mike moved on from all three: do a manual job enough times and you end up building the tool.
Mike has written 11 business books on sales, marketing, local SEO and building companies. They are not theory collections; each one documents a system he has actually run.
Writing them changed the teaching too. If a framework cannot be written down clearly enough for a stranger to follow, it is not a framework yet.
Evidence
Most sales advice is written by people who have never had to make rent from a pitch. Mike has — products, services, software, agency retainers, live rooms and very cold rooms.
Explore sales →Presentations Mike has written or delivered have generated more than $15M in webinar sales.
Explore sales presentations & webinars →Mike has spent over a decade in local search — from building his own locksmith company and other businesses. He also runs the agency More Leads Local, wrote The Complete Local SEO Playbook, and built software that does the job at scale.
Explore local seo →Mike's approach to business is deliberately unglamorous: find an expensive, boring problem that a specific kind of business has, solve it properly, and get paid a small amount every month.
Explore entrepreneurship →Local search product built for businesses that need to be found in their own area.
Visit 3local →Google Business Profile software that helps local businesses get found, stay active and turn map listings into enquiries.
Visit GBPly →Mike's SEO agency, working with local businesses on search visibility and lead generation.
Visit More Leads Local →One-to-one and group coaching for founders on sales, sales presentations and growing a business.
Visit Mike Martin Business Coaching →Software for building local landing pages at scale for service-area businesses.
Visit Magic Page Plugin →Lead generation software built for agencies and local businesses.
Visit Lead Simplify →Content software built to help local businesses publish at scale.
Visit Local Content Engine →The Library
How smart businesses are built — one clear step at a time.
The proven framework behind millions in recurring revenue.
In a world full of sheep — be an entrepreneur.
Timeless stories that make sales principles stick.
The exact presentation structure that converts cold audiences into buyers.
Say what you do in one sentence — and make people want to buy.
How local businesses actually get found on Google.
Book a 30-minute call to discuss speaking, coaching, or a project.
Book a meeting with Mike