About the book
Most businesses can't explain what they do in a way that makes anyone care.
This course shows you how to distil your entire offer into a single, compelling sentence that stops the scroll and starts the conversation.
What this book will give you
- How to compress an entire offer into one sentence people understand instantly.
- Why people pay more for a faster route, a higher chance of success and less effort.
- How to test a message before spending money promoting it.
Who it's for
- Business owners
- Marketers
- Anyone whose website nobody understands
Topics covered
- Marketing messaging
- Positioning
- Copywriting
- Offers
Go deeper
The thinking behind this book, in more detail:
Get the book on Amazon
Search for The One Sentence Marketing Course: 24 words to improve your marketing forever on Amazon and pick the format you want.
About the author
Mike Martin is a UK entrepreneur, author, sales strategist, local SEO expert and software founder. He is the founder of More Leads Local and Mike Martin Business Coaching, the co-founder of 3local Ltd and its software GBPly, and the author of a series of business books, including Google Business Profile Management for Agencies (Read this book online).
More books
- Google Business Profile Management for Agencies: How to Scale Your Agency with the GBP Loop
- The SAFE Startup System: How smart businesses are built one clear step at a time.
- The Sales Accelerator System (SAS): The special forces framework for high-converting sales presentations