About the book
Most businesses can't explain what they do in a way that makes anyone care.
This course shows you how to distil your entire offer into a single, compelling sentence that stops the scroll and starts the conversation.
What it teaches
- How to compress an entire offer into one sentence people understand instantly.
- Why people pay more for a faster route, a higher chance of success and less effort.
- How to test a message before spending money promoting it.
Who it's for
- Business owners
- Marketers
- Anyone whose website nobody understands
Topics covered
- Marketing messaging
- Positioning
- Copywriting
- Offers
Go deeper
The thinking behind this book, in more detail:
About the author
Mike Martin is a UK entrepreneur, author, sales strategist, local SEO expert and software founder. Read Mike's story.