About the book
Most people who want to start a business never do. They think about it for months — sometimes years — but never take that first step.
And the ones who do start often head in the wrong direction, or in too many directions at once. Both are business killers.
This book gives you a simple, ordered framework so you can build the right thing for the right people, without wasting time or money guessing.
What it teaches
- How to choose one idea and stop starting five.
- How to work out whether anyone actually wants what you're planning to build.
- The order to do things in so you don't spend money proving the wrong thing.
- How to get to a first paying customer without a large budget.
Who it's for
- People who have wanted to start a business for years and haven't.
- Founders who keep switching ideas.
- Anyone who wants a sequence rather than motivation.
Topics covered
- Starting a business
- Idea validation
- Business planning
- First customers
Go deeper
The thinking behind this book, in more detail:
About the author
Mike Martin is a UK entrepreneur, author, sales strategist, local SEO expert and software founder. Read Mike's story.