About the book
After building lead-generation software he couldn't sell, Mike was forced to learn presentation selling the hard way. His first live presentation generated $16,000 in recurring revenue — more than months of paid ads had produced.
That experience became The Sales Accelerator System: a framework covering storytelling, objection handling and closing, used by founders, agencies and sales teams to turn cold rooms into paying customers.
What it teaches
- How to structure a sales conversation or presentation end to end.
- How storytelling does the persuading so you don't have to push.
- How to handle objections before they're raised.
- How to close without turning into someone you'd avoid.
Who it's for
- Founders selling their own product
- Agencies
- Sales teams
Why Mike wrote it
Mike built software he couldn't sell. The book is what he had to learn to fix that.
Topics covered
- Sales frameworks
- Storytelling
- Objection handling
- Closing
Go deeper
The thinking behind this book, in more detail:
About the author
Mike Martin is a UK entrepreneur, author, sales strategist, local SEO expert and software founder. Read Mike's story.