About the book
After building lead-generation software he couldn't sell, Mike was forced to learn presentation selling the hard way. His first live presentation generated $16,000 in recurring revenue, more than months of paid ads had produced.
That experience became The Sales Accelerator System: a framework covering storytelling, objection handling and closing, used by founders, agencies and sales teams to turn cold rooms into paying customers.
What this book will give you
- How to structure a sales conversation or presentation end to end.
- How storytelling does the persuading so you don't have to push.
- How to handle objections before they're raised.
- How to close without turning into someone you'd avoid.
Who it's for
- Founders selling their own product
- Agencies
- Sales teams
Why Mike wrote it
Mike built software he couldn't sell. The book is what he had to learn to fix that.
Topics covered
- Sales frameworks
- Storytelling
- Objection handling
- Closing
Go deeper
The thinking behind this book, in more detail:
Get the book on Amazon
Search for The Sales Accelerator System (SAS): The special forces framework for high-converting sales presentations on Amazon and pick the format you want.
About the author
Mike Martin is a UK entrepreneur, author, sales strategist, local SEO expert and software founder. He is the founder of More Leads Local and Mike Martin Business Coaching, the co-founder of 3local Ltd and its software GBPly, and the author of a series of business books, including Google Business Profile Management for Agencies (Read this book online).
More books
- Google Business Profile Management for Agencies: How to Scale Your Agency with the GBP Loop
- The SAFE Startup System: How smart businesses are built one clear step at a time.
- In A World Full of Sheep, Fuck You Im An Entrepreneur: The entrepreneur's guide to success!