Mike builds products for the same people he sells to: local businesses and the agencies that serve them. Each one started as a problem he kept running into.
Local search product built for businesses that need to be found in their own area.
3local sits in the same world as the rest of Mike's local search work: helping ordinary local businesses show up where their customers are actually looking.
Visit 3local →Google Business Profile software that helps local businesses get found, stay active and turn map listings into enquiries.
GBPly is Mike's Google Business Profile software. It exists because the same problem kept coming up in the agency: local businesses have a profile, they just never do anything with it.
GBPly was formerly known as GBP Optimizer. The current name — and the only one used going forward — is GBPly.
Visit GBPly →Mike's SEO agency, working with local businesses on search visibility and lead generation.
More Leads Local is the agency side of the work. It is where the theory gets tested: real budgets, real clients, real phone calls that either ring or don't.
Running an agency is also where most of Mike's software ideas come from. Do the same manual job enough times and you end up building the tool.
Visit More Leads Local →One-to-one and group coaching for founders on sales, sales presentations and growing a business.
The coaching business is where Mike works directly with founders and sales teams on the same frameworks he writes about and teaches from stage.
Visit Mike Martin Business Coaching →Software for building local landing pages at scale for service-area businesses.
Local landing pages are one of the oldest levers in local search: a business that serves thirty towns needs a credible page for each of them. Magic Page Plugin was Mike's answer to that problem.
Mike founded Magic Page Plugin but is no longer involved — the product now belongs to someone else.
Visit Magic Page Plugin →Lead generation software built for agencies and local businesses.
Lead Simplify came out of the same agency work as Mike's other software: repeatable lead generation, turned into a tool.
Mike founded Lead Simplify but is no longer involved in the business.
Visit Lead Simplify →Content software built to help local businesses publish at scale.
Local Content Engine came out of the same problem as Mike's other local search software: local businesses need consistent, genuinely useful content and almost never have the time or process to produce it.
Mike founded and created Local Content Engine but is no longer involved — the product continues to run successfully under other ownership.
Visit Local Content Engine →Start with his areas of expertise or the books.