MMMIKE MARTIN

Businesses & software

Mike builds products for the same people he sells to: local businesses and the agencies that serve them. Each one started as a problem he kept running into.

3local Ltd

Co-founder

The UK company behind GBPly, Mike's Google Business Profile software.

3local Ltd is the company that owns GBPly. Its focus is the same as the rest of Mike's local search work: helping ordinary local businesses show up where their customers are actually looking.

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GBPly

Co-founder

Google Business Profile software that helps local businesses get found, stay active and turn map listings into enquiries.

GBPly is Mike's Google Business Profile software. It exists because the same problem kept coming up in the agency: local businesses have a profile, they just never do anything with it.

GBPly is owned by 3local Ltd.

GBPly was formerly known as GBP Optimizer. The current name, and the only one used going forward, is GBPly.

The new book explains the GBP Loop in full and shows agencies how to turn it into a scalable client service.

Explore the book →Read this book online →
Visit GBPly →

More Leads Local

Founder

Mike's SEO agency, working with local businesses on search visibility and lead generation.

More Leads Local is the agency side of the work. It is where the theory gets tested: real budgets, real clients, real phone calls that either ring or don't.

Running an agency is also where most of Mike's software ideas come from. Do the same manual job enough times and you end up building the tool.

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Magic Page Plugin

Co-founder (no longer involved)

Software for building local landing pages at scale for service-area businesses.

Local landing pages are one of the oldest levers in local search: a business that serves thirty towns needs a credible page for each of them. Magic Page Plugin was Mike's answer to that problem.

Mike co-founded Magic Page Plugin but is no longer involved. The product now belongs to someone else.

Visit Magic Page Plugin →

Lead Simplify

Co-founder (no longer involved)

Lead generation software built for agencies and local businesses.

Lead Simplify came out of the same agency work as Mike's other software: repeatable lead generation, turned into a tool.

Mike co-founded Lead Simplify but is no longer involved in the business.

Visit Lead Simplify →

Local Content Engine

Co-founder (no longer involved)

Content software built to help local businesses publish at scale.

Local Content Engine came out of the same problem as Mike's other local search software: local businesses need consistent, genuinely useful content and almost never have the time or process to produce it.

Mike co-founded Local Content Engine but is no longer involved. The product continues to run under other ownership.

Visit Local Content Engine →

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Start with his areas of expertise or the books.