Mike Martin's recent thoughts

I've been working with Google Business Profiles, and one thing I've learned is that managing them isn't complicated. The problem is that most businesses and agencies treat Google Business Profile optimisation as a job you complete.

I've been selling for most of my working life. I've sold locksmith services, books, software, training, consultancy and more ideas than I can remember. Some were easy to sell. Some weren't. But the process behind a good sale has always been much the same.

I've had a few conversations recently that have genuinely shocked me.

There’s a phrase that’s been around in the digital marketing world for years: shiny object syndrome. It describes the person who finds a great new idea, gets excited about it, starts implementing it, and then discovers an even better idea three weeks later and moves on to that instead.