MMMIKE MARTIN
Front cover of Google Business Profile Management for Agencies by Mike Martin

Google Business Profile Management for Agencies

By Mike Martin

How to Scale Your Agency with the GBP Loop

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About the book

This book is for agency owners who want to build Google Business Profile management into a service they can deliver consistently and scale.

It explains what Google tells us about local search, how to manage the things Google gives us to manage, and how to turn that work into a repeatable system.

What this book will give you

  • What Google tells us about local search and how to work from that published guidance.
  • Where Business Profile information can come from, and why the profile cannot be managed in isolation from the real business and its official website.
  • How to build a complete and accurate representation of a business and keep the important information aligned.
  • How to manage photographs and videos, publish useful current information, and build a legitimate process for genuine customer reviews.
  • How to measure visibility across the searches and locations that matter to the business.
  • How to bring those separate jobs together into an ongoing management system.

The local SEO thinking behind the book

Bigger Local Visibility

Local results are mainly based on relevance, distance and prominence. Distance is determined by where the search happens. The work therefore concentrates on the two areas a business can influence: helping Google understand how relevant the business is, and building the signals that contribute to prominence.

A single ranking position does not show the full picture. The useful question is where the business is visible, what it is visible for, and whether that visibility covers the realistic area in which it can genuinely compete and serve customers.

The GBP Loop brings the ongoing work together: Profile Completeness and Mirroring, Pictures, Posts and Praise, all multiplied by Consistency. The objective is Bigger Local Visibility for the right searches, from the right people, across that realistic area.

What is inside the book

The five parts and 20 chapters below are taken directly from the book's contents.

Part 1

How Google Understands and Displays Local Businesses

  1. Chapter 1: What a Google Business Profile Actually Is
  2. Chapter 2: Where Google Gets Business Information
  3. Chapter 3: How Google Determines Local Results
  4. Chapter 4: The GBP Loop

Part 2

Establishing the Profile Correctly

  1. Chapter 5: Eligibility and Business Types
  2. Chapter 6: Finding, Adding and Claiming the Correct Profile
  3. Chapter 7: Ownership, Access and Control
  4. Chapter 8: Verification
  5. Chapter 9: Representing the Business Without Breaking Policy

Part 3

The GBP Loop in Practice

  1. Chapter 10: Profile Completeness and Mirroring
  2. Chapter 11: Pictures
  3. Chapter 12: Posts
  4. Chapter 13: Praise
  5. Chapter 14: Consistency
  6. Chapter 15: Measuring Bigger Local Visibility

Part 4

Managing Google Business Profiles at Scale

  1. Chapter 16: Managing Multiple Locations and Complex Businesses
  2. Chapter 17: Managing Google Business Profiles for Clients
  3. Chapter 18: When Things Go Wrong

Part 5

Running the GBP Loop with GBPly

  1. Chapter 19: GBPly
  2. Chapter 20: Bonus Chapter: Individual Practitioners

From method to system

The GBP Loop is the method. GBPly is the system.

The book shows you what to do and why it matters. GBPly helps an agency organise the work, keep delivery consistent and run the same process across every client.

See how GBPly works

About the author

Mike Martin is a UK entrepreneur, author, sales strategist, local SEO expert and software founder. Read Mike's story.

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