About the book
A practical walkthrough of local search for business owners and the people who market them — Google Business Profile, local landing pages, service areas and the ranking factors that genuinely move enquiries.
It's written from agency work rather than theory: the same checks Mike runs on real client accounts.
What it teaches
- How Google decides which local businesses to show.
- How to set up and actively use a Google Business Profile.
- Local landing pages and service-area strategy.
- The mistakes that quietly cost local businesses enquiries.
Who it's for
- Local business owners
- SEO agencies
- Marketers working with service-area businesses
Topics covered
- Local SEO
- Google Business Profile
- Local lead generation
- Service area SEO
Go deeper
The thinking behind this book, in more detail:
About the author
Mike Martin is a UK entrepreneur, author, sales strategist, local SEO expert and software founder. Read Mike's story.