About the book
A practical walkthrough of local search for business owners and the people who market them. Covers Google Business Profile, local landing pages, service areas and the ranking factors that genuinely move enquiries.
It's written from agency work rather than theory: the same checks Mike runs on real client accounts.
What this book will give you
- How Google decides which local businesses to show.
- How to set up and actively use a Google Business Profile.
- Local landing pages and service-area strategy.
- The mistakes that quietly cost local businesses enquiries.
Who it's for
- Local business owners
- SEO agencies
- Marketers working with service-area businesses
Topics covered
- Local SEO
- Google Business Profile
- Local lead generation
- Service area SEO
Go deeper
The thinking behind this book, in more detail:
About the author
Mike Martin is a UK entrepreneur, author, sales strategist, local SEO expert and software founder. Read Mike's story.