About the book
A practical walkthrough of local search for business owners and the people who market them. Covers Google Business Profile, local landing pages, service areas and the ranking factors that genuinely move enquiries.
What this book will give you
- How Google decides which local businesses to show.
- How to set up and actively use a Google Business Profile.
- Local landing pages and service-area strategy.
- The mistakes that quietly cost local businesses enquiries.
Who it's for
- Local business owners
- SEO agencies
- Marketers working with service-area businesses
Topics covered
- Local SEO
- Google Business Profile
- Local lead generation
- Service area SEO
Go deeper
The thinking behind this book, in more detail:
Get the book on Amazon
Search for The Complete Local SEO Playbook 2025: Proven Strategies for Boosting Your Rankings, Optimising Your Google Business Profile, and Link Building on Amazon and pick the format you want.
About the author
Mike Martin is a UK entrepreneur, author, sales strategist, local SEO expert and software founder. He is the founder of More Leads Local and Mike Martin Business Coaching, the co-founder of 3local Ltd and its software GBPly, and the author of a series of business books, including Google Business Profile Management for Agencies (Read this book online).
More books
- Google Business Profile Management for Agencies: How to Scale Your Agency with the GBP Loop
- The SAFE Startup System: How smart businesses are built one clear step at a time.
- The Sales Accelerator System (SAS): The special forces framework for high-converting sales presentations