About the book
The Sales Parables turns the core lessons of professional selling into short, memorable stories: win-win thinking, reciprocity, the art of storytelling. Designed to stay with you long after you put the book down.
Whether you're in retail, on the phone, or pitching in a boardroom, the parables give you a shared language for the moments that decide deals.
What this book will give you
- Win-win thinking as a practical selling method, not a slogan.
- Reciprocity and why giving first still works.
- How to use stories so principles are remembered under pressure.
Who it's for
- Salespeople
- Sales managers who need a shared language for a team
- Founders who sell
Topics covered
- Story selling
- Persuasion
- Sales psychology
- Sales principles
Go deeper
The thinking behind this book, in more detail:
Get the book on Amazon
Search for The Sales Parables: Timeless Tales for Modern Sales on Amazon and pick the format you want.
About the author
Mike Martin is a UK entrepreneur, author, sales strategist, local SEO expert and software founder. He is the founder of More Leads Local and Mike Martin Business Coaching, the co-founder of 3local Ltd and its software GBPly, and the author of a series of business books, including Google Business Profile Management for Agencies (Read this book online).
More books
- Google Business Profile Management for Agencies: How to Scale Your Agency with the GBP Loop
- The SAFE Startup System: How smart businesses are built one clear step at a time.
- The Sales Accelerator System (SAS): The special forces framework for high-converting sales presentations