SEO Just Went Back 15 Years

AI SEO feels like Google did 15 years ago. If you're just joining the industry, this is the best time in over a decade to be able to come in and get mega results really, really fast.

Loads of tricks that work in LLMs NOW stopped working in Google years ago. We can now start to rehash some of the old tricks and get amazing results in a matter of hours, if not days.

Some of the tricks we used to use around keywords work amazingly well again when you stop thinking about the keyword and start thinking about the entity.

But here's what I REALLY love about AI SEO...

Everybody is running towards it.

AEO. GEO. XYZEO :) Every week someone seems to invent another EO.

And while everyone's looking over there, they're taking their eyes off Google Business Profiles.

Yet Google has just announced the biggest transformation to Google Maps navigation in over a decade.

In our own testing, we've seen Google reviews and review responses appear in AI Overviews within 24 to 48 hours.

And almost nobody is paying attention because they are too goddamn focused on telling everyone they're an AI expert.

Seriously, AI search is still so new that nobody has decades of experience doing this. There are no old-school AI SEO experts yet, just people testing, learning and figuring out what works.

Google Maps is over two decades old.

Google Maps data now feeds directly into Gemini.

Google Maps has over 2 billion monthly users who can click a button and get directions straight to a business’s front door.

AND

In my opinion, a Google Business Profile is the single most important digital entity a local business can control. It is also one of the best ways to send people in the real world straight to a business's front door.

I'm not saying ignore AI, I love AI. I’m just saying don't ignore Google Business Profiles just because they're old.

When something has survived for over 20 years in the digital world, has over 2 billion users every month, generates real-world traffic most digital platforms can't, AND is now feeding Google's AI...

You know it's not going anywhere.

If you want to build something in the digital world that I believe will still be around in another decade, I'd build it around Google Business Profiles.

And while everyone else chases the latest AI hack, trick or acronym, you'll have something solid underneath it all.

A foundation.

Then follow all the AI tricks you want. Test them. Use them. Make money from them.

But build them on top of something that's already survived two decades of change.

And if you want to learn how to build that foundation, go to Amazon and search:

Google Business Profile Management for Agencies

Get the book. Follow it step by step.

And become the Google Business Profile expert your clients need.